JETERA™ Precision Media

Jon Armstrong (JA) is VP at JETERA™ Precision Media. Prior to joining JETERA, Jon was Director, Strategic Planning at Lockheed Martin. There he was responsible for business integration, strategic direction and growth. One of his first tasks at JETERA is to upgrade the company’s website (http://www.jetera1to1.com/). Tim Libby (TL) interviews.

TL: Why is JETERA upgrading its website?

JA: We are a Web 2.0-type enterprise. We’re developing partnerships based on an in-the-moment, highly personalized media capability that will handle terabytes of content. Our website—a fundamental communications tool for us—needs to establish our brand, properly project our identity, and promote understanding of the exceptional value we’ll deliver to partners and consumers.

TL: What are the site’s objectives?

JA: First, create awareness for JETERA. Second, crystallize our brand’s identity. And third, build a forum to broadcast our progress. But most important, we need to show how we are going to create an enormous amount of currently untapped value for a number of big market segments. By doing these things, people will understand who we are, what we’re doing and how we’re doing it.

TL: You’ve just given me my next three questions. How do you define JETERA Precision Media – Who are you?

JA: I tell people JETERA is a brand new, awesomely integrated, multimedia capability. Our system will give advertisers insight, precision and timing features that represent an order-of-magnitude improvement over what existed before. And it will do this on a mass scale. It will offer businesses never-before-available ways to connect with ONLY the people who are ideal recipients for their messages. This new system will deliver higher levels of efficiency, ROI and performance-measurement capabilities than any alternative media buy, because it engages recipients in an entirely new way. The JETERA system will deliver the first, true, one-to-one communications channel with mass marketing reach. In the process, it will offer tremendous value to businesses and consumers.

TL: What exactly is JETERA doing right now?

JA: Simultaneously, we’re completing the second tranche of our seed-fund round, we’re working to bring our launch customer on board, negotiating with strategic partners, populating a board of advisors, setting up our initial headquarters in Connecticut and building a system to make the concept operational.

TL: How soon will you be announcing the achievement milestones?

JA: Check the news page on our temporary website (http://www.jeterapm.com/) to see what we’ll be posting shortly. And check it frequently over the next few weeks. We’ll be making news on number of these points in the near future.